Digital Marketing Intern
Job Summary - Digital Marketing
This is un-paid internship will involve mentorship and educational components so interns can gain industry experience and receive academic credit. We’ll be pitching to potential utility clients for a paid proof of concept. After vetting use cases across the utility landscape, I've identified potential clients and several problems to solve and will be seeking a Digital Marketing Intern to join me and another technical cofounder.
We empower utility companies and their end customers with advanced analytics and payments to make smarter, cleaner, and more efficient decisions. From analyzing natural gas data to avoid leaks and leveraging water usage patterns to prevent droughts, Utilyze wants to help clients make utility data useful.
Utilyze was just accepted into Founder.University which is the pre-accelerator to Jason Calcanis' Launch.co fund in Austin, Texas. So you’ll be able to benefit from all of the hands-on educational and mentorship resources that we have access to through their program and network.
Responsibilities
Utilyze will work with utilities on journey mapping / customer experience transformation engagements at first to build out analytics capabilities, energy efficiency programs, and operational tools specific to client needs. Eventually, we can build more capabilities with out-of-the-box functionality.
Assist with marketing strategy and outreach for products like:
- Gas leak detection and energy efficiency modeling
- Water conservation and leak detection modeling
- Electrical outage visualizations and predictions
- Relationship between gas, water, and electric data
Assist with executing the end-to-end marketing process:
- Develop multimedia content including videos, graphics, and brochures to promote Utilyze solutions across different channels
- Create and schedule social media posts across platforms like TikTok, LinkedIn, Twitter, and Instagram using AI tools
- Edit and update website content, assist with basic web design tasks, and make logo or branding adjustments as needed
- Monitor social media metrics and campaign performance using spreadsheets or analytics tools to optimize outreach
Preferred Qualifications
- Experience in social media marketing, content creation, or digital marketing
- Proficiency with video editing software (Adobe, Canva, or similar) and graphic design tools
- Strong communication skills and a creative mindset to engage audiences